Matthew has over 25 years experience in digital; covering website design and builds, performance optimisation, digital marketing ( particularly SEM, SMM and SEO).
Matthew began his marketing career in traditional offline brand marketing. With an MBA from Warwick University, Matthew worked in large multinationals including Procter & Gamble, Mattel and WHSmith. But he then turned to focus on digital marketing, working for some of the largest ecommerce businesses in the world Scholastic , Takelegaladvice.com (now Thomson Reuters), Dada (now Team Blue), McAfee (Intel), and The Open University. Matthew began Jam building, optimising and marketing online businesses for clients such Nutricia, Character PLC, Four Winns, Haygain, Unilever, Spontex, and Xerox Lexmark.
Matthew has two particular favourite areas of work; website optimisation (the process of performance analytics, design improvements, and AB testing to drive the conversion of site traffic to purchase) and SEO. At The Open University Matthew increased conversion by over 100% and reduced the key KPI of Cost/Acquisition by 82%. Matthew’s SEO work over 18 months achieved top three rankings for a range of target search terms including ‘degree’, ‘MBA’, and numerous two word terms of ‘[subject] + degree’). As a result, SEO traffic grew from 5% of total traffic to 40%, significantly driving conversion rates and cutting Marketing costs.
Specialisms: Website Optimisation, SEO, SEM, Performance Analytics, Attribution Modeling, AI.
Naju is our lead coder, fully skilled in PHP and SQL, and capable of building sites and Content Management Systems of almost any complexity from the ground up.
Specialisms: CakePHP, CodeIgniter, Laravel, MySQL, jQuery.
Esther is our Content Director, a key player for developing the website’s UX and SEO performance.
An author of original online content for the BBC, ITV, Channel 4, E4, and Channel 5; and with writing credits including Children in Need and Comic Relief.
Specialisms: Content, UX, CRO.
Siva is our IT Director, working across a range of coding languages and web build projects including comparison platforms and complex e-commerce sites.
Specialisms: SQL, various CMS platforms.
Anne manages the account relationships on a day to day basis, from receiving and developing briefs, to planning work and timings, through to handover and billing.
Anne’s experience includes large businesses such as Nationwide and Smith & Nephew.
Specialisms: Account Management.
We are constantly innovating, testing, and data analysing; to drive the very highest UX and revenue growth.
Our staff are fully trained across the full range of digital channels: SEM, SMM, Email, Affiliate, SEO, Ambassador, Display, Ad Networks, ePR, and eCRM. And fully trained and experienced across the various elements of website optimisation: Content Optimisation, Keyword Research, Mobile Optimisation, Site Speed Optimisation, Page Analytics, UX, CRO, and Technical SEO.
“Matt has an exemplary understanding of digital, both in terms of the strategy and the tools needed to drive a businesses growth but also the execution.”
– Harry Walker,
Industry Head Retail & CPG, Google UK
“The service was great – particularly in terms of hitting the ground running, having the marketing skills to do the job effectively, but importantly for us, the weight and communication skills to keep things rolling and move them through efficiently until we could put our own permanent people in.”
– Alistair Stewart
Sales Manager, Nutricia UK
“Matthew had all the necessary skills and experience and could hit the ground running from Day 1. “
– Fiona Spencer
Managing Director, International Division, Spontex
“If you’re looking for a top-notch agency that delivers outstanding results with a personal touch, look no further than Jam Communications. Matthew Brown and his team are truly the best in the business. “
– Alessandro Sordi
Co-founder and CEO, Nana Bianca
