Update on Character Options traffic work

A 3 month campaign between September to December 2020 split in to 3 areas: SEO, Google Remarketing, and website Conversion Rate Optimisation (CRO). KPI results over the period of work (17/12/20-14/12/20): SEO traffic (representing 71% of total traffic) up 51% YOY, and Returning Visitors up from 11% of traffic to 13%. An incredible result on SEO considering work was limited to on page optimisation – link development work to start as a phase 2 in the new year. Unfortunately the CRO work has yet to show a positive uplift YOY (likely to be the effects of Covid), but will report further updates on performance in the coming weeks.

The chart below shows the growth in organic traffic from the SEO work.

Ranking for key target terms were improved, for example the largest search term in terms of impressions on Google is ‘goo zit zu’ and average position moved from 10.5 to 6.1, with related terms improving from 3.1 to 2.0 and from 6.4 to 4.8.

Another key search term ‘stretch armstrong’ moved from 9.5 to 6.4. ‘Character toys’ moved from 3 to 1.

More about the work here

Will update this page with more performance updates soon!

Matthew Brown

Matthew Brown
Matthew Brown
Matthew has 20 years director level experience in digital marketing and website development (working at a number of ecommerce businesses including Scholastic, Dada, McAfee and The Open University). Matthew founded Jam in 2000 in parallel to his digital marketing career but over time has moved to 100% focus on building the Jam business and a team of highly qualified digital experts.