Internet trends for 2024

As we approach the end of 2023 let’s look at some of the hot innovations that will break in the new year.

Generative AI

Generative AI made a major burst on to the digital landscape in 2023, and it’s sure to increase its presence in 2024. Not just for search engines and chat bots, but for office softwares, the online community developing content, and far wider in terms of helping us hand over menial mental tasks like planning, scheduling, organising and structuring. It can in fact already go quite a way in to a fair percentage of tasks we perform daily.

AI is clearly here to stay, the question in 2024 is: how far will it go, and will it remain controllable?

Phygital Convergence

Next up is the convergence of the real and the virtual.

The new technologies of AR (Augmented Reality) and VR (Virtual Reality) are starting to blur in to normal reality. There’s a concept known as the ‘digital twin’. The digital twin is made from data taken from the real world to make a virtual representation, and is being used in genomics to engineer new drugs for example.

Sustainability in Technology

As countries strive to achieve net-zero emission targets the tech world will increasingly play its part with things like green cloud computing and sustainability apps to help us live a greener life.

Cyber Resilience

Next up is our ability to remain free from cyber attacks. The cost of cyber attacks is expected to reach $10 trillion in 2024, and to date research shows 1 in every 2 businesses around the world has been the victim of cyber attacks.

Cyber resilience goes futher than simply out ability to resist an attack, but having measures in place to cope with a ‘successful’ attack to ensure the continutity of business processes during and after the attack. And AI may well be central in bolstering our protection measures.

Quantum computing

It’s been around for a few years now but 2024 might be the year we start to see some output in terms of applications.

Quantum computers can operate a vast numbers of calculations at the same time, using quantum physics, such as quantum entanglement and superposition to do various jobs simultaneously, rather than the traditional compiuter 1 v 0 process. It will probably emerge first in banks and financial institutions to reduce fraud and manage risk processes. Also in the medical world for things like genome sequencing and drug development.

One of the worries now is if/when cyber attackers will use quantum computing and how organisations can develop quantum systems in anticipation.

Platform engineering

Gartner predicts that by 2026, approximately 80% of software engineering organizations will establish platform teams as internal providers of reusable services, components and tools for application delivery.

It’s about adding in software layers within software businesses to reduce loads on staff and increase productivity. As Gartner puts it, platform engineering is about building and operating self-service internal development platforms that all have a layer, created and maintained by a dedicated product team. The goal of platform engineering is to optimize productivity, as well as the user experience, and accelerate the delivery of business value.

Consumer wants

Consumer wants are also changing. Gone are the traditional criteria of price and value, and now Millennials and Gen Z are looking for things like ‘value for sustainability’, ‘value for experience’, and even “value for sharing first-party data in exchange for usefulness” according to Eren Kantarli of Google Turkey. The trend is towards ‘mindful consumption’.

Ecommerce evolution

Online shopping sites will start to use augmented reality (AR) and virtual reality (VR) more in the shopping pages. You can expect to see more ways to interact with products online – try before you buy techniques for example. And more ecommerce techniques on social networks.

Customer Data Platforms

Customer Data Platforms are growing in popularity for businesses. The ability to consolidate customer (first party) data from various touchpoints, creating a unified and comprehensive profile.

This holistic view of the customer behaviour allows for more personalised and targeted marketing.

Matthew Brown
Matthew Brown
Matthew has 20 years director level experience in digital marketing and website development (working at a number of ecommerce businesses including Scholastic, Dada, McAfee and The Open University). Matthew founded Jam in 2000 in parallel to his digital marketing career but over time has moved to 100% focus on building the Jam business and a team of highly qualified digital experts.

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