digital advertising

Finding and choosing a digital marketing agency is relatively easy, but finding an effective agency takes far more research.

The banner ad revenue in the United Kingdom is expected to grow from roughly 7.51 billion U.S. dollars in 2020 to about ten billion in 2025.

And according to Zenith Media it is now 51% share of all ad spend in the UK.

Paid Search remains the largest sector, followed by Social Media, then Digital Banner advertising; and Digital Banner advertising is what I want to focus on in this article.

We give you the principles and tips for setting up effective Google Ad campaigns

It’s a fascinating market, the digital advertising market, and here I want to give a very brief overview of its size and structure, and look at one of the areas, DSPs.