SEO

The opportunity from SEO is vast

The opportunity from SEO is sizeble. A study by GroupM UK and Neilsen based on 1.4 billion searches from 28 million UK users on Google and Bing found that search engine users overwhelmingly click on organic results instead of Google Ads; by a margin of 94% to 6%.

The study also found that the top three organic results accounted for 68% of the total page clicks (48% for position 1, 12% for position 2, and 8% for position 3).

Our experience.

This is also our experience at Jam. SEO campaigns can deliver far more traffic to your site than Google Ads, and at lower cost. We have a combined 40 years  experience in SEO, and an impressive record of achievement.

CPA PERFORMANCE

From our experience the Cost per Acquisition (CPA) for a Google Ads  campaign is on average £40 (assuming £2 CPC, 5% conversion rate to purchase). The CPA from SEO can be as little as £5.

HIGHER QUALITY TRAFFIC

All of the metrics show SEO traffic is a higher quality traffic compared to Google Ads. UX metrics are significantly higher and the conversion rate to purchase can be as much as 3-4 times.

QUALITY = REVENUE

A higher quality traffic means higher transaction values and repeat business.

ADDED CREDIBILITY

Ranking at the top of Google gives your business an air of prestige and credibility.

RECENT RESULTS?
SEE OUR RESULTS

Our Happy Clients

Some we’ve worked with on SEO

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