Email marketing is one of the most cost-effective digital marketing strategies that you can use to reach and engage your target audience.
In addition to its relatively low cost of email software (e.g. Mailchimp), email marketing also provides a high return on investment (ROI). According to Campaign Monitor, every $1 spent on email marketing typically generates about $38 in ROI.
With two-thirds of emails being read on smartphones or tablets, email marketing proves to be an effective tactic for helping businesses reach and engage those consumers that are using their mobile device.
There are many digital marketing processes that just can’t be automated. (At least, not successfully.) However, email marketing lends itself well to automation. In fact, automating your emails helps improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action.
A few things we’re great at
We can set up a comprehensive campaign of emails to maximise acquisition, retention and revenue from subscribers.