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SEO thoughts

I wanted to start a dialogue with our Blog visitors around SEO to get an online conversation going and hopefully give some tips and experience in the process.

Why SEO is so important

In one of my other articles about SEO and its potential I show the difference in traffic between the top and bottom of a Google results page (SERP).

Where you learn about SEO

Your own experiments. Seriously. There are no online courses (well, of any credibility), you simply have to test your page content, but only after learning the principles from scouring the web for articles from sites claiming to be SEO experts and a range of Google articles.

Online courses?

If you’re talking about universities, none in India, but there are online courses that promises to teach you SEO.

The best way bloggers can learn SEO

Trial and error method. If you’re really keen about learning SEO, keep a blog (or more than one) for trials. Experiment with your learnings and theories. You must have a lot of patience and also a habit of recording things, so that you can cross check what triggered what.

Can you suggest some must-read SEO articles for webmasters?

Read Google webmaster guidelines and Top 25 commonly believed SEO myths. Can’t really point out the rest, may be the archives on DSB itself is a good reference.

What are the 5 best SEO practices for WordPress Blogs?

– Page Titles
– Curbing duplicate content occurrences
– Internal linking patterns
– Theme with the best SEO optimized code
– Effective, non competing use of plugins

The 5 most common SEO mistakes

– Over optimizing.
– Poor linking structure.
– Negative elements in design.
– Keyword Density formulas
– Poorly developed content

Latest thoughts (new post @ 26/4/15)

OK so an additional post to this article today.

Building content pages for SEO

What you mustn’t do is say ‘I need some content pages for SEO’ and build a load of keyword rich pages and put them in a newly created SEO section of your site. No!

Your SEO content is effectively your whole site. The SEO elements have to be so integral to your site you can’t see them.

Google ranks on the whole user experience so just design your site with the SEO search terms in the back of your head but make it first a useable site not a keyword site.

Matthew Brown
Matthew Brown
Matthew has 20 years director level experience in digital marketing and website development (working at a number of ecommerce businesses including Scholastic, Dada, McAfee and The Open University). Matthew founded Jam in 2000 in parallel to his digital marketing career but over time has moved to 100% focus on building the Jam business and a team of highly qualified digital experts.

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