Taking
ink cartridges online for Lexmark
Providing an online ordering service for Lexmark’s inkjet product range including a Cartridge Finder function to recommend suitable cartridges based on usage requirements and printer specifications.
The Brief
To build Lexmark’s first cartridges ecommerce site for the UK at low cost to test the market opportunity, and to complete within 6 weeks.
The work
Database build, development of a ‘Cartridge Finder’ look up function, with full eCommerce functionality.
See the siteThe result?
The Sales Manager claimed a 300% uplift in sales in the first 6 months. Chris Law (Sales Manager, Lexmark International) “Initial results of the new Lexmark cartridges site are looking very positive with the latest month showing a 300% increase on last years monthly averages”
