A three step process.
Digital channels SEM, SEO, SMM, Affiliate, Display, Email and ePR were expanded and optimised for conversion performance.
AB & CVT SHOP TESTS
Several shop designs were AB and MVT tested and optimised for conversion rate optimisation (CRO).
An iterative process of optimisation based on testing and detailed analysis of performance results.
First page ranking, almost doubling of Affiliate revenue, and a doubling of site conversions.