Four Winns

THE BRIEF

To bring
design and UX together to maximise performance

To build a UK version of the US website, aligning closely to the style and page functionality of the US site, and include UX features such as product videos, ‘build a boat’ functionality, galleries, virtual tours, and dealer locator.

SEE THE SITE

Our work

A three step process.

1

WEBSITE DESIGN

The site was designed using high impact assets (graphics, videos and build a boat functionality) and a design to maximise user enquiries.

2

WEBSITE OPTIMISATION

The site was optimised to maximise UX and conversion rate KPIs using AB testing.

3

SEO

Site content and a range of 100 SEO techniques were used to maximise SEO traffic and achieve top three SERPs rankings.

A design to reflect the aspiration

We wanted to build something that aligned with the aspiration of the Four Winns brand and the passion for boating.

The results?

1

A powerful site

A site that exudes passion and excitement; packed with videos, 360 virtual tours and build a boat functionality.

2

A performing site

Top 3 Google SERP rankings and  industry leading UX KPIs, including a conversion rate of over 10%.

3

Returning customer

The client returned to us every year for 5 years, including the commissioning of two additional marine sites.

Wow. We weren’t expecting such a result…others simply don’t compete..
We use Jam every year to build our site, update and maintain. A truly professional company – always on time, with a quality service.”


Simon Wright, GM Four Winns UK

Join us – and see what we can do for your business

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