Character

The Brief

Grow SEO traffic and 
drive up conversion rate

Build Google organic ranking and increase conversion rate to purchase for the UK’s fourth largest toy company, Character Options.

The results?

A 4 month assignment to drive site revenue without an increase in promotional budgets.

SEO work

Site structure, navigation, content, links and metas were created/updated to target search terms. A new Blog section created. Over 10 large search terms were brought on to Google’s first page.

Conversion Rate Optimisation work

CRO work included AB tests of new cart pages and site architecture from browsing to purchase.

The results?

50% increase in organic traffic to the site, and a 20% uplift in conversion rate to purchase.

SEE THE SITE

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