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Jam Communications Ltd,
36-38, Cross Hayes Ln, Malmesbury SN16 9BG
Ph: +44 .7826.962059
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Ph: +44.7826.962059


Unilever is a global consumer goods company, offering beauty and wellness, personal care, home care, nutrition, and ice cream products.


To build a CRM training programme to train Unilever Europe CRM teams

Open Project
The Brief

Train Unilever staff in CRM.

The brief was to develop and present ‘how to’ training manuals on CRM best practises for the Unilever European Marketing staff based in Paris.

Objectives of the work

Five objectives were given by the client:

  1. Improve the buyer journey
  2. Improve operational efficiency
  3. Increase customer retention
  4. Lower acquisition costs
  5. Increase sales

Components of the work

Components of the manuals and presentations split in to 7 areas:

  1. Human Resource Management
  2. Lead Management
  3. Customer Service
  4. Marketing
  5. Workflow Automation
  6. Analytics
  7. Business Reporting

What they said about us?

“Jam Communications, and in particular Matthew, worked with us over 3 months to provide Unilever Europe with CRM training. We were very pleased with the results, and asked them back for a further 3 months!”

– Janet Sneddon
CEO, Affinix (Unilever lead agency)

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