Unilever is a global consumer goods company, offering beauty and wellness, personal care, home care, nutrition, and ice cream products.
Task
To build a CRM training programme to train Unilever Europe CRM teams
The brief was to develop and present ‘how to’ training manuals on CRM best practises for the Unilever European Marketing staff based in Paris.
Five objectives were given by the client:
- Improve the buyer journey
- Improve operational efficiency
- Increase customer retention
- Lower acquisition costs
- Increase sales
Components of the manuals and presentations split in to 7 areas:
- Human Resource Management
- Lead Management
- Customer Service
- Marketing
- Workflow Automation
- Analytics
- Business Reporting
“Jam Communications, and in particular Matthew, worked with us over 3 months to provide Unilever Europe with CRM training. We were very pleased with the results, and asked them back for a further 3 months!”
– Janet Sneddon
CEO, Affinix (Unilever lead agency)
