The brief was to optimise traffic conversion to purchase, and to build search engine traffic.
Optimise website design to maximise conversion performance, run and optimise SEM, SMM, Email and SEO campaigns to grow site traffic, and rapidly grow ROI.
Threefold: conversion performance, advertising performance, and SEO ranking.
A combination of design, coding, AB testing and analytics work as an iterative process to drive a number of UX KPIs and conversion rates.
Optimise SEM and SMM
Google Ads, Facebook, Instagram, Twitter and Linked In campaigns were set up and optimised over several months to maximise CPC, CTR and CPA performance.
Search Engine Optimisation
The full SEO process was applied to both websites, with particular focus on site architecture, site speed and link building.
Email programmes set up for both acquisition and programmatic for existing customers.
Stylish cross browser
designs for any device.
An intense process optimising UX, from overall site structure down to individual page content, constantly testing to improve page performance.
Let's talk about results?
Propress.co.uk (after 12 months):
Conversion rate up 60%, Google advertising CPA reduced by 100%, several top 3 rankings on Search Engine Results Pages (SERPs). Site revenue up 63%, overall CPA down 41%.
Propress.com.au (after 12 months):
Conversion rate up 66%, Google and Social CPA reduced by 100%. Top 3 SERPs results. Site revenue up 95%, overall CPA down 32%.
Average annual revenue growth rate
Great understanding of SEO and digital marketing
“We have worked with Jam Communications for over 2 years…they clearly have a great understanding of SEO and digital marketing and are continually coming up with new ideas and directions to improve visibility of our web sites. They have always been on hand to quickly resolve issues and make changes.”
Nothing short of spectacular
“Jam Communications was appointed our digital marketer in August last year. The progress since has been nothing short of spectacular. Overall sales have doubled in 12 months.”