Propress was founded in 1980 and was the first British company to create professional garment and fabric steamers for leading fashion houses in the UK and Europe.
Task
To optimise digital performance and deliver strong revenue and ROI growth in the UK and Australia markets.
Google Ads, Facebook, Instagram, Twitter and Linked In campaigns were set up and optimised to maximise CPC, CTR and CPA performance.
The full SEO process was applied to both websites, with particular focus on site architecture, site speed and link building.
Email programmes set up for both acquisition and programmatic for existing customers.
An intense process optimising UX, from overall site structure down to individual page content, constantly testing to improve page performance.
Propress.com (after 12 months):
Conversion rate was increased by 60%, Google advertising CPA halved, and several top 3 rankings for high volume search terms on Google. Site revenue was increased by 63%, and overall CPA reduced by 41%.
Propress.com.au (after 12 months):
Conversion rate was increased by 66%, Google and Social CPA reduced by 100%, and top ranking results including #3 for high volume search term ‘steamers’. Site revenue up 95%, overall CPA down 32%.
