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Jam Communications Ltd,
36-38, Cross Hayes Ln, Malmesbury SN16 9BG
enquiries@jamcomm.com
Ph: +44 .7826.962059
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enquiry@jamcomm.com
Ph: +44.7826.962059

Propress

The brief was to optimise traffic conversion to purchase, and to build search engine traffic.

Task

Optimise website design to maximise conversion performance, run and optimise SEM, SMM, Email and SEO campaigns to grow site traffic, and rapidly grow ROI.

    Open Project
    The Brief

    Threefold: conversion performance, advertising performance, and SEO ranking.

    The brief was to initially manage the UK site Propress.co.uk, but was then expanded to include Propress.com.au.

    Work continues with the launch of an international site, due live shortly.

    Elements of work

    4 areas

    01.

    Optimise conversions

    A combination of design, coding, AB testing and analytics work as an iterative process to drive a number of UX KPIs and conversion rates.

    02.

    Optimise SEM and SMM

    Google Ads, Facebook, Instagram, Twitter and Linked In campaigns were set up and optimised over several months to maximise CPC, CTR and CPA performance.

    03.

    Search Engine Optimisation

    The full SEO process was applied to both websites, with particular focus on site architecture, site speed and link building.

    04.

    Email

    Email programmes set up for both acquisition and programmatic for existing customers.

    A focus on UX

    Stylish cross browser
    designs for any device.

    An intense process optimising UX, from overall site structure down to individual page content, constantly testing to improve page performance.

    Let's talk about results?

    Propress.co.uk (after 12 months):

    Conversion rate up 60%, Google advertising CPA reduced by 100%, several top 3 rankings on Search Engine Results Pages (SERPs). Site revenue up 63%, overall CPA down 41%.

    Propress.com.au (after 12 months):

    Conversion rate up 66%, Google and Social CPA reduced by 100%. Top 3 SERPs results including #3 for high volume search term ‘steamers’. Site revenue up 95%, overall CPA down 32%.

    Average annual revenue growth rate
    0%
    0

    Improvements made

    0

    Hours analytics per week

    Great understanding of SEO and digital marketing

    “We have worked with Jam Communications for over 2 years…they clearly have a great understanding of SEO and digital marketing and are continually coming up with new ideas and directions to improve visibility of our web sites. They have always been on hand to quickly resolve issues and make changes.”

    - Tim Oliver

    CEO, Propress Ltd

    Nothing short of spectacular

    “Jam Communications was appointed our digital marketer in August last year. The progress since has been nothing short of spectacular. Overall sales have doubled in 12 months.”

    - Marc Bourrigan

    Director, Propress Australia Pty Ltd

    Contact us

    Contact us today
    to see how we can grow your digital business.

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