Get In Touch
Jam Communications Ltd,
36-38, Cross Hayes Ln, Malmesbury SN16 9BG
Ph: +44 .7826.962059
Work Enquiries
Ph: +44.7826.962059


A Tradesman comparison service to take on market leaders Checkatrade, TrustATrader and Rated People.


To launch a tradesman comparison service that (unlike its competitors) takes the user from comparison to instruction in one online experience.

Open Project
The Challenge

To go much further as an online tradesman comparison service.

Other find a tradesman/tradesman comparison services only serve as directories or shortlists of available tradesmen with short profiles and user ratings. The homeowner still needed to contact each tradesmen to brief to get prices. We wanted to develop a service that went much further.

Where a homeowner could see exact prices for his/her exact needs, AND book the book. We wanted to remove all of the offline calling, appointment and tradesman visit process, so a homeowner could complete the whole search and secure process online.

Elements of work

4 areas of work


Back end build

Using Cake PHP the site was built from the ground up, with high levels of functionality.

Functionality includes a matching function to match users to a shortlist of relevant tradesmen based on location, type of tradesman, job requirements, and availability; a lead management system; a highly flexible CMS platform; a messaging system between shortlisted trademen and the homeowner; and a ‘fairness filter’ to ensure good rotation of leads to tradesmen.


CMS and front end design

The CMS was designed with high levels of functionality for content and site structure changes.

The front end HTML included full responsive design across devices and operating systems, and optimised for SEO.

Designs were initially AB tested for optimal UX and conversion rates.


Content Development

Prices for job elements were developed based on a detailed study of time and motion of tradesmen’s work across the UK.

Content was researched and loaded for numerous types of trademen and their areas of work and specific jobs.

The site also includes a detailed advice section.


Test launch and SEO

The site was subject to a test launch in Bristol to measure all KPI targets, and each were exceeded by a considerable margin.

Following test lauch the site underwent SEO treatment for 3 months, and successfully ranked for terms such as ‘bathroom specialist’, ‘kitchen expert’ and ‘plumber’.

Let’s collaborate

Send us an email, to
discuss a new project.

We’d love to hear from you.


This website stores cookies on your computer. Cookie Policy

More results...

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages