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36-38, Cross Hayes Ln, Malmesbury SN16 9BG
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Ph: +44 .7826.962059
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Ph: +44.7826.962059

McAfee

Tasked with delivering rapid growth digitally from the EMEA region.

Task

To accelerate growth digitally for McAfee in the EMEA region, and to achieve this within 12 months.

    Open Project
    The Challenge

    Drive over 50% growth in 12 months.

    The brief was to take over McAfee’s digital marketing for the EMEA region and introduce strategies and plans to accelerate online sales growth to over 50% over the course of a 12 month period.

    Elements of work

    3 areas

    01.

    Channel expansion

    All digital channels (SEM, SEO, SMM, Affiliate, Display, Email and ePR) were expanded and optimised for conversion performance across the EMEA region.

    02.

    AB and CVT tests

    The website was designed and redesigned, each time MVT tested for performance improvements over a control design. Multiple iterations were tested over several months to learn the optimal design and functionality.

    03.

    Optimisation

    An iterative process over 12 months of new site designs, performance measurement, site analytics and UX software including heatmaps and funnel analysis.

    AB and MVT Testing

    Page and cart work to increase conversion.

    A series of Multivariate Tests on the site content, navigation, shop content and functionality.

    The results?

    First page ranking, an almost doubling of Affiliate revenue, and a doubling of the site conversion rate to purchase.

    A year on year revenue growth of +60% was achieved for EMEA sales.

    Revenue growth achieved
    0%
    0

    Months of work

    0

    Size of team involved

    Testimonial

    From the EMEA VP

    Results were strong

    “I was impressed with Matthew’s subject matter expertise in SEO and SEM…..almost doubling site conversions [for McAfee, EMEA] via AB testing during his time with us.”

    — Nick Viney
    Vice President, McAfee

    Let’s collaborate

    Send us an email, to
    discuss a new project.

    We’d love to hear from you.

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