A 12 month contract to drive digital revenue for McAfee Antivris Software products across the EMEA region (Europe, Middle East, Africa), covering website design and optimisation, digital channel optimisation and digital team development.
Task
To grow EMEA region over 12 months as fast as possible, profitably.
The brief was to take over McAfee’s digital marketing for the EMEA region and introduce strategies and plans to accelerate online sales growth to over 50% over the course of a 12 month period.
All digital channels (SEM, SEO, SMM, Affiliate, Display, Email and ePR) were expanded and optimised for conversion performance across the EMEA region.
The website was designed and redesigned, each time MVT tested for performance improvements over a control design. Multiple iterations were tested over several months to learn the optimal design and functionality.
An iterative process over 12 months of new site designs, performance measurement, site analytics and UX software including heatmaps and funnel analysis.
A series of Multivariate Tests on the site content, navigation, shop content and functionality.
First page ranking, an almost doubling of Affiliate revenue, and a doubling of the site conversion rate to purchase.
A year on year revenue growth of +60% was achieved for EMEA sales.
“I was impressed with Matthew’s subject matter expertise in SEO and SEM…..almost doubling site conversions [for McAfee, EMEA] via AB testing during his time with us.”
— Nick Viney
Vice President, Intel Security Division McAfee
