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36-38, Cross Hayes Ln, Malmesbury SN16 9BG
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Ph: +44 .7826.962059
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Ph: +44.7826.962059

Lexmark

Lexmark is an innovative global imaging and IoT solutions leader.

Task

To design and build an e-commerce site for the UK marketing, including an easy to use Cartridge Finder search function.

Open Project
The Brief

Make an ecommerce website to initiate D2C cartridge sales in the UK.

Lexmark up until this point didn’t have a D2C ecommerce business in the UK. Building this site was a test of the market potential for this business model as an additional channel to sales through dealers.

Specific requirements

Easy to use CMS for different users, sophisticated Cartridge Finder service.

With a number of users in the company needing to use and update the site, the CMS needed to be easy to use and include a hierarchical approval process. The site also needed a sophisticated Cartidge Finder service to match printers to recommended cartridges.

The results?

The site was completed in just 4 weeks, from inital briefing to live (including training), and managed to achieve +300% sales growth for the business in the inital weeks.

Revenue increase +300%
Completion time 130 hours
Testimonial

What Lexmark said
about us?

“Initial results of the new Lexmark cartridges site are looking very positive with the latest month showing a 300% increase on last years monthly averages”

– Chris Law

Director, Lexmark International

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