Lexmark is an innovative global imaging and IoT solutions leader.
Task
To design and build an e-commerce site for the UK marketing, including an easy to use Cartridge Finder search function.
Lexmark up until this point didn’t have a D2C ecommerce business in the UK. Building this site was a test of the market potential for this business model as an additional channel to sales through dealers.
With a number of users in the company needing to use and update the site, the CMS needed to be easy to use and include a hierarchical approval process. The site also needed a sophisticated Cartidge Finder service to match printers to recommended cartridges.
The site was completed in just 4 weeks, from inital briefing to live (including training), and managed to achieve +300% sales growth for the business in the inital weeks.
“Initial results of the new Lexmark cartridges site are looking very positive with the latest month showing a 300% increase on last years monthly averages.”
— Chris Law
Director, Lexmark International
