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Ph: +44 .7826.962059
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Ph: +44.7826.962059

Intel Security

Intel Security was the division created by Intel following the purchase of antivirus business McAfee in 2010 for $7.68 billion.

Task

To deliver strong revenue growth for the McAfee brand across the EMEA region over 12 months.

Open Project
The Challenge

Drive over 50% growth in 12 months.

The brief was to take over McAfee’s digital marketing for the EMEA region and introduce strategies and plans to accelerate online sales growth to over 50% over the course of a 12 month period.

Elements of work

3 areas

01.

Channel expansion

All digital channels (SEM, SEO, SMM, Affiliate, Display, Email and ePR) were expanded and optimised for conversion performance across the EMEA region.

02.

AB and CVT tests

The website was designed and redesigned, each time MVT tested for performance improvements over a control design. Multiple iterations were tested over several months to learn the optimal design and functionality.

03.

Optimisation

An iterative process over 12 months of new site designs, performance measurement, site analytics and UX software including heatmaps and funnel analysis.

AB and MVT Testing

Page and cart work to increase conversion.

A series of Multivariate Tests on the site content, navigation, shop content and functionality.

The results?

First page ranking, an almost doubling of Affiliate revenue, and a doubling of the site conversion rate to purchase.

A year on year revenue growth of +60% was achieved for EMEA sales.

Revenue growth achieved
0%
0

Months of work

0

Size of team involved

Testimonial

What Intel said
about us?

“I was impressed with Matthew’s subject matter expertise in SEO and SEM…..almost doubling site conversions [for McAfee, EMEA] via AB testing during his time with us.”

— Nick Viney
Vice President, Intel Security Division McAfee

Let’s collaborate

Send us an email, to
discuss a new project.

We’d love to hear from you.

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