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Jam Communications Ltd,
36-38, Cross Hayes Ln, Malmesbury SN16 9BG
enquiries@jamcomm.com
Ph: +44 .7826.962059
Work Enquiries
enquiry@jamcomm.com
Ph: +44.7826.962059

Haygain

Tasked with growing Haygain’s UK and international business digitally.

Task

To rapidly grow the Haygain business using digital marketing.

    Open Project
    The Challenge

    Grow Haygain internationally through digital.

    Digital marketing was relatively under-developed at Haygain. The brief was to work on a ‘blank sheet’ basis and determine the digital levers to achieve strong and rapid sales growth on an international level.

    Elements of work

    4 areas of work

    01.

    Digital marketing

    Digital marketing capability was increased in-house, both through training and recruitment programmes.

    The full remit of digital channels (SEO, SEM, SMM, Email, Display Network, Ambassador, ePR and CRM) was optimised across 6 key markets.

    02.

    Website development

    10 new country based e-Commerce sites were designed and launched to replace previous websites.

    Analytics coupled with AB design tests were carried out to optimise UX metrics and conversion rates.

    03.

    Content Management

    A key component to successful expansion was Content Marketing; used to drive Social Network Marketing, Google Advertising, SEO, ePR and Website optimisation.

    A comprehensive plan of content was managed weekly, and synchronised across the channels to maximise impact.

    04.

    Ambassador Marketing

    An important element within Content Marketing was an intense ‘Ambassador’ programme, signing and promoting over 50 top international event riders to endorse Haygain.

    Test and Learn

    AB Testing and Performance Analytics

    Websites and digital channels were optimised weekly based on AB design tests and detailed data analytics on results.

    This approach was key for launching in to the USA market.

    The results?

    A number of improvements to KPIs, but the one we like most is a 200% increase in sales over 3 years, and the successful launch and expansion of Haygain in to the USA.

    0

    200% revenue growth

    50% reduction in CPA
    100% increase in conversion rate
    Let’s collaborate

    Send us an email, to
    discuss a new project.

    We’d love to hear from you.

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