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Jam Communications Ltd,
36-38, Cross Hayes Ln, Malmesbury SN16 9BG
Ph: +44 .7826.962059
Work Enquiries
Ph: +44.7826.962059


Character Options is a leading UK toy company with leading brands that include Doctor Who and Teenage Mutant Ninja Turtles.


To drive Search Engine ranking performance, and website design work to improve traffic conversion to purchase.

Open Project
The Brief

Drive revenue from SEO and improve conversion rate.

Content development played a central part in this work. Content was expanded and aligned to target keywords, navigation improved, and a blog section set up.

For improving conversion rate a number of design AB tests were set up around different page designs and cart functionalities.

Content Management

Content is king.

Digital optimisation work is often in the detail, and content management and development is a good example of this.

Performance results?

Over 10 large search terms were brought on to Google’s first page, a +50% increase in organic traffic to the site, and a +20% uplift in conversion rate to purchase.

Increase in organic traffic

% uplift in the conversion rate


New search terms ranking in top 10


What Character said
about us?

“If you’re looking to grow your eCommerce business you’ve got to talk to Jam.”

– Jerry Healy

Group Marketing Director, Character PLC

Let’s collaborate

Send us an email, to
discuss a new project.

Call or email us today, we look forward to talking to you.


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