The Brief

Lexmark UK approached us to launch a new e-commerce site for their printer and cartridge business.

They already had am e-commerce site in the US but wanted to prove the opportunity for one in the UK.

The Solution

A site with full product selection and online payment was developed including a unique ‘Cartridge Finder’ function which allows user to enter a series of inputs to produce a set of result options.

The site was designed in line with the US version, but using a tailored version of Actinic CMS. Initial results saw a +300% increase in sales.

Full e-commerce functionality

The site was built with full Cart functionality and personal log in account. The site was then plumbed in to the CRM system within Lexmark to fulfil orders.

Simplicity built in

Design was in keeping with the US corporate guidelines with added simplicity and ease of use built in.

“..results of the new Lexmark cartridges ecommerce website design by Jam are looking very positive. The latest month showing a 300% increase on last years monthly averages.”

Chris Smith, Sales Manager, Lexmark

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