Intel Security (McAfee) needed to optimise their McAfee shopping site, to increase site conversions and drive revenue.
An MVT test and learn programme over 6 months led to an increase in site conversions of +60%. Work included a redesign of the shopping cart area (testing over 100 new designs), landing pages, overall site structure and page content. Also a complete overhaul of their Google Advertising account and Affiliate programme.
From the same marketing budgets and traffic to the site, purchases and revenue increased by an impressive 60%!
Nimble site to AB test and optimise
By developing a separate site to the main McAfee site we were able to test a range of design ideas, both in terms of page content and layout but also in terms of messaging in the Cart pages. Optimisation of the cart pages alone increased conversion by +25%.
The sharp end
Focusing on the end of the e-commerce funnel can often deliver disproportionate benefits. A small lift on the Cart pages can have a far more dramatic effect on revenues than a larger range of initiatives at the higher end of the initial site funnel.
“I was impressed with Matthew’s subject matter expertise in SEO and SEM…Matthew’s results were also strong almost doubling site conversions via AB testing”
− Nick Viney, EMEA VP Software Sales, Intel Security/McAfee