Inside Divorce needed a company to build their search rankings and drive organic traffic and enquiries to their site.
Jam ran an SEO programme for 18 months and achieved an impressive 40% of all traffic being generated from organic search ranking, removing the need for Google Ad campaigns. Terms ranked number one included ‘divorce lawyer’ and ‘divorce advice’.
One of the key components of the programme was to build several thousand in-links to the site. Links were generated from national newspapers, legal magazines, blog sites and law firms. Over 3000 unique site links were created.
Content, Content, Content
Jam also managed an intense content building project; writing carefully crafted SEO responsive articles for publication on the site and versions for external link building.