The Requirement

Character PLC, one of the largest toy companies in the UK, asked us back to work with them on optimising their key website UX metrics (bounce rate, time on site, revisit rate, enquiries and conversion rates).

The Solution

Redesign, heatmap and AB testing work is currently in progress. This section will be updated with results soon.

UX optimisation

Using a combination of AB testing of pages, Crazy Egg UX analysis and GA performance analysis a range of design optimisation measures are being put in place. This section will be updated soon with the results.

Digital channel testing

We are also testing SEO and Remarketing channels to understand the potential to grow traffic. This section will be updated soon with the results.

“If you really want to grow your online business you have got to talk to Jam.”

− Jerry Healy, Group Marketing Director, Character PLC


See previous work with Character  Click Here

Return to the portfolio Click Here