Social Media Marketing involves promoting a business and its products or services on popular social media platforms like Facebook, Instagram, TikTok, LinkedIn, X and YouTube.
Work involves creating and sharing high-quality content, targeting audiences, conversing with audiences and running social media advertising campaigns, including remarketing.
Social Media Marketing’s objective is to increase brand awareness, engage audiences, and drive sales. It’s an essential part of a business’s digital marketing strategy.
Social Media Marketing is a powerful tool for any business—big or small, but especially so for businesses on small Marketing budgets.
Why?
Because few other marketing channels can drive awareness at such low CPC levels, particularly when using engaging content and the right type of targeting.
Other benefits of social media marketing include the ability to:
- Compete with existing (and even larger) businesses in your industry for audience attention
- Acquire new leads and customers by referring them to your website
- Generate hype and interest for upcoming events, product launches, and sales
- Get insights on customer preferences and interests
- Create personalized and tailored content that drives engagement and results
- Share industry knowledge that positions your company as an expert or thought leader
- Build and nurture long-lasting relationships with your customers
- Provide fast and accessible customer service
The brief from Haygain was to significantly grow their newly started US business.
Social Media Marketing was chosen as one of the core digital marketing channels to drive brand awareness.
A content plan of events and campaigns was set up along with a programme to sign up top competitive horse riders to use as brand ambassadors.
The content plan involved posting activity on a daily basis, responding to post comments, and SMM ad campaigns (prospecting and remarketing) for the most engaging posts.
Activity was planned across Facebook, Instagram, Pinterest, X, Youtube, Quora, Reddit and LinkedIn.
Some of the KPI results:
- 20 of the 40 riders signed as ambassadors were top 10 world champions
- 170 profile videos created
- Over 250k Youtube views
- 15k Likes on Facebook
- 50k Followers on Instagram
- 2500 Followers on LinkedIn
- Social revenue accounting for approximately 40% of revenue
- And most importantly, a trebling of USA revenue in just 2 years
“Matt is very helpful and knowledgeable. Worked with him first in 2017 and was very helpful to us in recent months too.”
– Tim Kilbey
Sales and Marketing Director, Farm & Stable GmbH
“Matthew is an innovative thinker who continually looks for new business opportunities. He has developed a number of strong concepts in ecommerce which he has executed effectively.”
– David Kohn
Head of ECommerce, Waterstones