Google Pay Per Click Advertising is considered one of the most effective of all digital channels, both in terms of Cost/Acquisition and ROI.
Our team of fully Google Certified professionals have run and optimised Google PPC Advertising campaigns for over 60 clients.
What is possible?
With two of our clients we have achieved up to 17% conversion levels and cost/conversions as low as £5. These levels will vary by client and market sector, but it indicates the effectiveness of the Google ad campaigns to deliver and monetise traffic.
We work across the entire range of Google Pay Per Click Advertising types (Search, Display, Shopping, Video, App, Discovery, Local Services, Performance Max, Demand Gen, Call and Smart).
We perform a range of optimisation techniques across ads, landing pages, assets, keywords, bidding, targeting, location, to mention just a few!
We run AB tests to test ad creatives, user journeys, content and landiong pages to maximise conversions and Cost per Acquisition (CPA).
In addition to Google Pay Per Click we also run Bing and Yahoo PPC campaigns.
Importantly we align this activity with activity on other channels being used; including Social Media Marketing (SMM), Digital Banner Advertising using DSPs, Email, and Affiliate Marketing; to maximise brand impact. And of course our ranking work as an SEO agency.
Check out our post on Google Advertising tips to optimise.
“Matt has an exemplary understanding of digital, both in terms of the strategy and the tools needed to drive a businesses growth but also the execution.”
– Harry Walker,
Industry Head – Retail & CPG at Google
“Matthew’s results were strong almost doubling site conversions via AB testing.”
– Nick Viney
Vice President, McAfee
“If you’re looking for a top-notch agency that delivers outstanding results with a personal touch, look no further than Jam Communications. Matthew Brown and his team are truly the best in the business.”
– Alessandro Sordi
Co-founder and CEO, Nana Bianca
“Jam Communications was appointed our digital marketer in August last year. The progress since has been nothing short of spectacular. Overall sales have doubled in 12 months.”
– Marc Bourrigan
Director, Propress