User experience

We've all been there. Someone sends you a link to a product on your mobile. You click, it takes ages to load, you abandon. In e-commerce terms, this represents a poor 'bounce rate' - that is, people abandoning your site (often never to return) because of poor loading times. For those looking to boost their e-commerce game, I dissect this and more in my latest article which you can read here.

Somebody asked me today: 'What are the new digital innovations I should be aware of for 2022?'

Page speed is important for two reasons: SEO and User Experience (UX). Here we look at what speed you should be achieving, the implications of slow speed, and how to improve it.

We're proud to announce Character, one of the UK's largest toy companies, have commissioned Jam to optimise their company site.