Online advertising

The banner ad revenue in the United Kingdom is expected to grow from roughly 7.51 billion U.S. dollars in 2020 to about ten billion in 2025.

And according to Zenith Media it is now 51% share of all ad spend in the UK.

Paid Search remains the largest sector, followed by Social Media, then Digital Banner advertising; and Digital Banner advertising is what I want to focus on in this article.

Remembering back at my days at The Open University as Digital Marketing Director, we recorded this video outlining our use of the Google range of services and our expansion of the university across the globe.

It’s a fascinating market, the digital advertising market, and here I want to give a very brief overview of its size and structure, and look at one of the areas, DSPs.

Dynamic Advertising is a relatively recent addition to the digital marketing portfolio.

If you looking to run online display ad campaigns here is a summary of the market place.