The digital advertising market in the UK has grown at a rapid rate – from £825m in 2004 to £15.7bn in 2019 (source: IAB).
And according to Zenith Media it is now 51% share of all ad spend in the UK.
Paid Search remains the largest sector at $11,300m for 2020, followed by Social Media at $5,800m, then Digital Banner advertising at $2,400m and this is what I want to focus on in this article.
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Remembering back at my days at The Open University as Digital Marketing Director, we recorded this video outlining our use of the Google range of services and our expansion of the university across the globe.
Google Advertising – tips for setting up and optimising
Posted by Matthew Brown | Google advertising | No CommentsWe give you the principles and tips for setting up effective Google Ad campaigns
Reducing a site’s bounce rate can be one of the biggest opportunities for e-commerce marketers. Here we look at typical bounce rate levels and what techniques can be used to bring levels down. Read More
A full checklist of on-page optimisation tips to get your website to stand out with Google and pushed up the rankings.
