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Digital banner advertising

The digital advertising market in the UK has grown at a rapid rate – from £825m in 2004 to £15.7bn in 2019 (source: IAB). And according to Zenith Media it is now 51% share of all ad spend in the UK. Paid Search remains the largest sector at $11,300m for 2020, followed by Social Media…
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How to improve mobile page loading speed

We’ve all been there. Someone sends you a link to a product on your mobile. You click, it takes ages to load, you abandon. In e-commerce terms, this represents a poor ‘bounce rate’ – that is, people abandoning your site (often never to return) because of poor loading times. For those looking to boost their…
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The importance of page speed

Page speed is important for two reasons: SEO and User Experience (UX). Here we look at what speed you should be achieving, the implications of slow speed, and how to improve it.

Update on Character Options traffic work

A 3 month campaign between September to December 2020 – an update on performance achieved

Character on board for optimisation work

Character appoints Jam for site design work

The power of Google

Remembering back at my days at The Open University as Digital Marketing Director, we recorded this video outlining our use of the Google range of services and our expansion of the university across the globe.