"We're entering a new world in which data may be more important than software." Tim O'Reilly
Absolutely, digital is about continual development and improvement
Yes we can build a great website or manage an exciting array of digital campaigns, but without analysis of performance and understanding the causes, on a continual ‘test and learn’ basis we are missing the biggest benefits of digital, it’s measurability and its ability to optimise.
Software + the right questions + insight = success
JamComm staff are extremely well trained in web analytics and can look at your site’s performance on a daily basis to identify trends, poor performance and opportunities for testing design improvements.
JamComm then run a series of AB or MVT tests to measure incremental improvements on a scientific basis and make recommendations.
A case in point
Education provider The Open University needed to identify opportunities for performance improvement of its online platform.
Analysis was split in to two parts; daily monitoring of performance and measurement of new design initiatives. Over 18 months the online conversion rate (an important KPI) has quadrupled and exceeded all targets.
”Matt’s combination of drive, energy and dynamism in the digital marketing is prodigious. I like the commercial edge he gives his vital work.” Lucian Hudson, Director, Open University.