"The only way to do great work is to love what you do" Steve Jobs
VDM Pack 4: Google + Network + Social + Partnership Advertising
The addition of Partnerships to Pack 3 is proving popular. We define Partnerships as websites directly related to the client’s services where we can achieve extended coverage; so not simply ad space but editorial coverage, directory listings and regular updates on blog and news pages.
Partnerships are by their nature bespoke deals and differ from the regular ad space activity of Google and the Networks, but offer potential volume step changes for clients when done well.
We have the experience
We have done partnerships with some quite large names, including Kelloggs, Mars, The Times, Johnston Press, Autotrader and the FT.com.
White labelling is an interesting avenue
Developing a branded version of your site for your partner ensures a smooth transition of their traffic to your site and significant lifts in volumes.
A case in point
The Times was partnered for client Futurelex, creating a white label service and a step change in traffic.
The partnership passed legal enquiries from the Times Online generating a 20% lift in traffic and sales.
− Mark Wyatt, CEO, Futurelex