The Client

Bin Weevils needed to grow its traffic from organic search engine ranking, and turned to us given our past performance developing organic ranking with Namesco (first page ranking for ‘online advertising’) and Futurelex (first page ranking for over 40 terms including ‘lawyer’ and ‘legal advice’.

The Solution

We focussed on two areas – building links to some carefully researched keywords, and building bespoke SEO landing pages.

Natural link building

Natural link building has to be what it says; natural. Google won’t tolerate bought links or link spikes, and the links have to be relevant links from relevant sites going to relevant pages. This is what we do. We scour the online market and build content and run outreach programmes to get the content linked to from high quality sites.

Landing Pages development

Most sites can’t be changed to suit SEO nor should they be – its all about the user experience, and good user experience means good rankings. But sometimes new landing pages are required to adapt content without accessing the main site pages. This was developed for Bin Weevils.

Results?

For a set of targeted terms there was growth of ranking over the 4 months of the project to the first page of Google SERPs.

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