Ecrm
Jam has a number of ecrm clients. Ecrm is online customer relationship management, or direct marketing for short.
ecrm involves database development and management, and the communication to customers via all forms of online communication. Ecrm communications include
e-newsletters, email, forums, blogs, e-symposia, the list continues to build!
Today's digital society means most customer contact - interactive customer contact - requires immediacy of response to ensure continuity of relationships. It's a key strategy in a competitive environment where customers are more ready to switch than ever.
Immediacy also means you can address tactical business needs: shifting inventory, promotions to support outlet-level demands (with different executions based on location, for example), or tactical response to opportunities and threats.
Jam believes that CRM needs to be centred around those channels that give you immediacy and cost effectiveness - email, web and mobile - as part of your wider marketing strategy.
We started investing in eCRM in 2000, with our first client Unilever Europe, using a range of segmentation tools.
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