Exact match domains
There was a temptation some years ago and still now for web newbies to buy what is called an ‘exact match domain’. These are domain names which include your target keyword. These were/are bought as a quick way to drive SEO. Wrong.
Part of the ‘game’ in SEO, and for all the ‘SEO experts’ out there supply optimisation services, is to be one step ahead of your competition. To take initiatives before others and get that ranking benefit.