Methodology

Key to the success of Search Marketing is the strategic review - an examination of the objectives of the site, the brand positioning, performance to date, and a review of any search marketing techniques already used.

The contents of the methodology looks like this:-

Part 1

  • What is web analytics and why do I need it?
  • Defining your desired outcomes
  • Measuring your outcomes with KPIs

    • Part 2

  • Defining your KPIs
  • Who wants what information?
  • Your tracking plan

    • Part 3

  • Defining your data capture plan
  • Picking a web analytics tool
  • Hiring a web analyst

    • Part 4

  • Implementing your web analytics solution
  • Monitoring using your analytics
  • Turning analytics insights in to actions

    • ...results of the new Lexmark cartridges ecommerce website design by Jam are looking very positive. The latest month showing a 300% increase on last years monthly averages.
    Chris Law, Sales Manager, Lexmark International